Congratulations to Colleen, Global Head of Customer Marketing at Coursera for building an impactful program by launching Coursera's Customer Advisory Board and scaling customer education messaging that is engaging thousands of customers to increase adoption and value, leading to renewal and growth.
Coursera sought to build a much higher level of engagement and overall connection with all its customers and these segment-specific programs provided the kinds of results they were seeking.
"We were really excited by the results of the Customer Advisory Board... We have executives from our top 20 customers providing us with great Voice of the Customer feedback we can infuse in our product roadmap, customer success stories and participating in webinars..." - Colleen Gauthier
Watch the video to learn about Colleen's journey and the value the entire Coursera team has gained through high-impact customer marketing campaigns.
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